Q1 2025 Local Housing Market Review: What Sellers Need to Know.
The first quarter of 2025 has offered valuable insights into where the property market is heading — and more importantly, what it means if you’re thinking of selling your home this year.
This blog breaks down:
How the market has shifted since Q1 2024.
How 2025 compares to the five-year average.
Why The Property Cloud continues to lead the local market — and how this helps sellers get the best results.
📉 2025 vs 2024 – What's Changed?
Let’s take a look at some key performance indicators across several areas we operate in, comparing Q1 2025 to Q1 2024.
📍 The Property Cloud (Overall Area Snapshot)
Properties for Sale: 733, down 7.1% from 789
New Listings: 564, down 23.5% from 737
Sales Agreed: 438, down 5.2% from 462
Asking Price (New Listings): £402,902 → £314,748 (+28%)
Asking Price (Sales Agreed): £420,275 → £397,807 (+5.6%)
Price Reductions: Up 2.8%
Fall-Throughs: Up 13.8%
Withdrawals: Down 24%
🟢 What it means: Despite fewer new listings and slightly lower sales agreed overall, asking prices have risen — especially at listing stage — showing seller confidence. However, price reductions and fall-throughs suggest some overpricing. Sellers who price realistically from the outset are still achieving great results.
Broken Down:
🧍♂️ Aaron’s Area Overview
Locations Covered: Bexleyheath, Belvedere, Erith
🔢 Market Snapshot – Q1 2025 vs Q1 2024:
📉 Properties for Sale: 733 → ↓ 7.1%
📉 New Listings: 564 → ↓ 23.5%
💷 New Asking Price: £402,902 → ↑ 27.9%
📈 Sales Agreed: 438 → ↓ 5.2%
💷 Sold Asking Price: £420,275 → ↑ 5.6%
🔁 Price Changes: 291 → ↑ 2.8%
❌ Withdrawn: 190 → ↓ 24%
⚠️ Fall-Throughs: 140 → ↑ 13.8%
📊 Compared to 5-Year Average:
Properties for sale are 15% above average
Sales agreed are 6% below average
Price changes and fall-throughs are well above average
💡 What This Means:
This area saw a big jump in asking prices for new listings — yet fewer sales were agreed. Buyers are more selective and likely to walk away if homes are overpriced. Sellers need to lead with realistic pricing and strong marketing to stand out.
🧍♂️ Jesse’s Area Overview
Locations Covered: Welling, Sidcup & Bexley.
🔢 Market Snapshot – Q1 2025 vs Q1 2024:
📉 Properties for Sale: 1,181 → ↓ 6.7%
📉 New Listings: 923 → ↓ 12.2%
💷 New Asking Price: £504,973 → ↑ 2.8%
📉 Sales Agreed: 747 → ↓ 5.6%
💷 Sold Asking Price: £475,982 → ↓ 1.5%
🔁 Price Changes: 464 → ↑ 4%
❌ Withdrawn: 325 → ↓ 13.8%
⚠️ Fall-Throughs: 214 → ↑ 19.6%
📊 Compared to 5-Year Average:
Inventory levels are slightly above average
Sales agreed are 6% below average
Withdrawals and price changes are trending downward
Fall-throughs are above average
💡 What This Means:
This is a more stable but cautious market. Supply is tighter, and while pricing is creeping up, buyers aren’t overextending. It’s an area where precision and patience will pay off — pricing well and having a solid marketing and follow-up strategy will be key.
🧍♂️ Jordan’s Area Overview
Locations Covered: Dartford, Greenhithe, Swanscombe & Ebbsfleet.
🔢 Market Snapshot – Q1 2025 vs Q1 2024:
📈 Properties for Sale: 1,079 → ↑ 14.4%
📈 New Listings: 866 → ↑ 5.9%
💷 New Asking Price: £376,944 → ↑ 2.2%
📈 Sales Agreed: 657 → ↑ 20.8%
💷 Sold Asking Price: £367,550 → ↑ 4.7%
🔁 Price Changes: 432 → ↑ 27.1%
❌ Withdrawn: 295 → ↓ 8.7%
⚠️ Fall-Throughs: 223 → ↑ 78.4%
📊 Compared to 5-Year Average:
Listings and sales agreed are well above average
Price changes are up 62%
Fall-throughs are up 39%
💡 What This Means:
These areas are booming with buyer activity — but it’s also highly volatile. The dramatic rise in fall-throughs suggests buyers are entering the market confidently but are quick to walk away if expectations aren’t met. Sellers must be proactive with realistic pricing, staging, and communication to avoid deals collapsing.
🧍♂️ Luke’s Area Overview
Locations Covered: Swanley, Orpington, Bromley.
🔢 Market Snapshot – Q1 2025 vs Q1 2024:
📈 Properties for Sale: 2,489 → ↑ 10.4%
📈 New Listings: 1,738 → ↑ 1.8%
💷 New Asking Price: £650,950 → ↑ 0.06%
📈 Sales Agreed: 1,232 → ↑ 7.7%
💷 Sold Asking Price: £589,107 → ↑ 2.9%
🔁 Price Changes: 927 → ↑ 20.1%
❌ Withdrawn: 642 → ↓ 1.5%
⚠️ Fall-Throughs: 320 → ↑ 25.5%
📊 Compared to 5-Year Average:
Activity levels are all above average
Price reductions and fall-throughs are notably high
💡 What This Means:
These areas are very active — lots of listings, steady price growth, and increased buyer interest. However, the high volume of price changes and fall-throughs shows that even in a busy market, buyers won’t tolerate overpricing. Accurate pricing = successful sales.
📊 2025 vs the 5-Year Average – Is This the New Normal?
Comparing this quarter to the five-year average gives us a sense of how much the market has shifted.
📌 Key Takeaway: While buyer demand is holding up, sellers are listing higher and adjusting more. The gap between asking and achievable price is widening — making pricing strategy more important than ever.
🚀 The Property Cloud vs Average Agent
When the market becomes more price-sensitive and uncertain, having the right agent on your side becomes even more valuable.
🔍 In Real Terms:
✅ You’re 38% more likely to sell with The Property Cloud
✅ You’ll achieve 3.17% more on your sale price
✅ You’ll move 2 weeks faster, on average
✅ You’re more than 90% less likely to reduce your price
📣 Why Choosing the Right Estate Agent Matters
In today’s market, buyers are informed, selective, and have plenty of choice. The days of simply listing a home and waiting are long gone. Here’s what makes a real difference:
✅ Intelligent Pricing — understanding what buyers will pay, not just what sellers hope for
✅ Stand-Out Marketing — from high-quality video to targeted social campaigns
✅ Expert Negotiation — to secure the best outcome
✅ Reliable Process Management — fewer fall-throughs and faster completions
✅ Proactive Advice — guiding sellers from the very first meeting until the day you hand over the keys
At The Property Cloud, we combine data-driven insights, hyper-local knowledge, and modern marketing strategies to make sure your move isn’t just successful — it’s exceptional.
✨ Thinking of Selling in 2025?
Let’s make sure your move is successful! Chat with us on WhatsApp by clicking on the image below & book your home valuation and selling advice meeting ⬇️⬇️⬇️
