Why Price is the Key to Selling Your Home This Summer!
It’s no secret that pricing your home correctly has always been crucial. But right now, in today’s property market, it’s absolutely everything. Find out what this means for you in our latest blog.
According to the latest Rightmove House Price Index (July 2025), the average price of property coming to market has seen a significant drop of 1.2% this month, bringing the national average asking price down to £373,709. That’s a decrease of over £4,500 in just one month.
So, what’s driving this shift and what does it mean for you if you're thinking of selling?
A Surge in Choice Means Buyers Are More Selective
We’re currently seeing the highest number of available homes for sale in over a decade. That’s great news for buyers who have more options than ever before, but it also means sellers are in direct competition with each other like never before.
The London market is leading the charge, with Inner London experiencing a 2.1% drop in asking prices. Even in more suburban areas like Bexleyheath and the surrounding Kent boroughs, the effects of this nationwide pricing trend are being felt.
In plain terms: buyers can afford to be picky, and overpriced homes are being overlooked.
The Good News? Buyers Are Out There
Despite the price drop, buyer activity is on the up:
The number of sales agreed is 5% higher than this time last year.
The number of people contacting estate agents about homes for sale is 6% higher year on year.
That means motivated buyers are ready to go, but only if the price is right.
It’s a clear signal that pricing competitively is not about selling yourself short, it's about being smart. It's about making sure your property stands out in a crowded market and attracts serious attention early.
Improving Affordability is Fuelling Demand
There’s also a brighter economic backdrop helping drive this activity.
Wage growth is currently outpacing both inflation and house prices. Combine that with falling mortgage rates, the average two-year fixed rate is now 4.53%, down from 5.34% last year and it’s easy to see why more buyers are confident enough to take action. That’s nearly a £150 monthly saving on a typical new mortgage compared to last year.
And with the potential of two more Bank of England base rate cuts on the horizon, we could see even more buyer confidence heading into the autumn.
What This Means for Local Sellers
If you're planning to sell in the Bexley, Dartford or surrounding boroughs, or just anywhere in Kent this summer, your pricing strategy needs to be more thoughtful than ever. You don’t have to be the cheapest home on the market but you do need to offer clear value in comparison to similar homes nearby.
We’re seeing the best results right now from sellers who take the time to price competitively from day one. That first few weeks on the market are still your golden window. Get the price right, and you’ll tap into the current wave of buyer demand. Get it wrong, and you risk going stale, especially in a market where buyers are spoilt for choice.
Final Thoughts
Rightmove has even adjusted its house price forecast for the year, reducing it from +4% to +2% due to strong seller competition. That tells us everything we need to know: while there’s plenty of activity in the market, sellers who want to succeed need to lead with realism, value, and a clear pricing strategy.
If you're thinking about moving, or just want to know what your home is worth in today’s market, We're always happy to give you a free, honest, no obligation valuation. Because in this market, knowledge is power and pricing is everything.
Get in touch on;
Phone: 020 8935 5256
Email: sales@thepropertycloud.uk
Website: www.thepropertycloud.uk