Why is it so important to spend time preparing your home for sale and why does an estate agent that skips this step end up costing you money on your sale price? Read on to find out.
Now, looking at the image above, you're probably thinking... How does sweeping the garden stop me from losing money, but let me explain...
Sweeping the garden is only a small part of preparing your home for sale, It's important to spend time preparing your home because it can greatly impact the sale price and the speed at which your home sells.
Buying a house is an inherently emotional decision, homebuyers need to feel and picture how they are going to live at the property.
If the home is cluttered, dirty, or in disrepair, it can be difficult for the buyer to see its potential or see themselves living there, and they may be less likely to make an offer.
By taking the time to prepare your home for sale, you can improve its appeal to potential buyers. This can include decluttering, deep cleaning, making necessary repairs, garden upkeep and staging the home to highlight its best features. These efforts can help create a positive first impression and increase the perceived value of the home, leading to higher interest in the property and a higher sale price over a shorter period of time.
As estate agents, it's our job to help our clients maximise the value of their home, an estate agent that skips the preparation step can end up costing you money on your sale price because they may not be presenting your home in the best possible light. This is generally because, if the estate agent is not taking the time to properly market your home, it may not receive as much attention from potential buyers, further increasing the time on market and as a consequence, the sale price tends to be lower.
The same can be said for not using professional marketing - such as property photographers and videographers. Home staging & professional marketing tend to go hand in hand.
Overall, taking the time to properly prepare your home for sale and working with an estate agent who prioritises this step can help you achieve the highest possible sale price and a faster sale.
PS - The image above is our business owner, Aaron, working hard to stage a new clients' home with our professional property photographer and videographer, in order to increase the desirability.